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October 17, 2003
We could always rename it Wanker

Let's hear it for GM's marketing folks: their new name for the Buick Regal certainly has instant recognition, if nothing else:

General Motor's plans to rechristen the Canadian-built Buick Regal passenger car as the Buick LaCrosse have hit a snag: In Québécois youth culture, the word is slang for masturbation, among other things...Stew Low, a GM Canada spokesman, said in Quebec youth culture the word is a slang term "that means a couple of things, either to masturbate or 'I just got screwed,' or 'I just got taken.' "

I can't think of anything that would help sell cars better than to pick a name which either reflects that the owner has no (binary) social life, or is a complete tool just waiting to be taken. Here's a few more names GM may consider in coming months:

* Chevy Schlemiel
* Cadillac Bunko
* Pontiac Pudwhacker (Pee Wee Herman Select Model)

(via Cronaca)

Sphere It Digg! View blog reactions
Posted by Ed Morrissey at October 17, 2003 8:09 AM

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