I guess if a politician puts people to sleep with the natural force of his personality, he'll try any gimmick to spice up his campaign. That's the only explanation that makes sense for John Kerry's latest folly:

Democrat John Kerry plans to announce his vice presidential running mate in an e-mail to the 1 million subscribers to his campaign Web site. But he didn't say when ...

Typically, a presidential candidate announces a running mate at a carefully crafted campaign event. But Kerry told KSTP, an ABC affiliate in Minneapolis, that his Web site would be the first vehicle.

"The folks who are going to learn first about my choice are going to be the people on JohnKerry.com," Kerry said. "They're the people who've helped carry this campaign. They're the folks who've been part of our effort across the nation. And they'll be the first to know what my decision is."

So let me (quit laughing and) get this straight ... In order to make the most momentous decision of his campaign, the one that is widely heralded as the first "presidential" decision of a nominee, the one that candidates expect to generate enormous publicity and goodwill --

-- he'll land it like a flaccid catfish in a million inboxes, right along with the penis-enlargement spam? No cameras. No sound bites. No endlessly repeating videos on cable news shows, and no cheering crowds. Just a blip on your Hotmail account, between the porn ads and the Nigerian who wants to give you lots of money for just borrowing your bank account for a few hours.

Oh, Lord, does Karl Rove get around or what?

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