As I drove the First Mate home from her dialysis session on Wednesday evening, I almost drove off the road when I passed a billboard along the highway outside of the office. It was so peculiar that I took my camera along today when I picked her up and took a picture of the advertisement:

What the hell is "Mr. Happy Crack"? What advertising genius thought that sounded like a good name for a corporate mascot? I read the sign to the FM, who needed a good laugh. We speculated on all of the products or services that might best be represented by a Mr. Happy Crack mascot, and no profession we could imagine would need or want to put up a billboard avertisement.

I'm sure the company itself is a fine establishment with an excellent staff and great customer service ... but I find it hard to believe that they can utter the company motto ("A dry crack is a Happy Crack!") with a straight face.

UPDATE: I'm informed by CQ reader Leo T that Mr. Happy Crack is already something of a cultural phenomenon. I guess this is what I get for watching the news instead of Jay Leno.

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