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February 20, 2004
An Offer He Can't Refuse

Hugh Hewitt made an unprecedented offer to John Edwards on his radio show and his blog last night:

My offer to Edwards to co-host my program any or all days from now until March 2 remains open. Given that I am on, among many palaces, in drive-time in L.A., San Francisco, San Diego, Sacramento, and in the early evening in Boston, Atlanta, Cleveland and Cinncy --all Super Tuesday markets-- I am certain he'd been tripling his exposure in those cities by coming into the studio, but I haven't heard from the campaign. Arnold, of course, used talk radio like a scalpel in the California recall. The talkers are probably the only way to communicate with the Golden State electorate especially, and candidates in radio studios bring television cameras with them. We'll see if Edwards has some cowboy in him.

It would be hard to understand why Edwards wouldn't take Hugh up on his offer, at least for a day or two, considering that his campaign is reportedly low on the funding necessary for pushing through the various areas Hugh lists. There is a risk in giving up personal appearances in favor of sitting in studio with Hugh and the Generalissimo, and Edwards' target audience may not normally listen to Hugh's show. (Horror! Well, they should start ...) However, that could easily be overcome simply by promoting the appearance, something that both Hugh and Edwards can do well.

Hugh's offer got picked up around the blogosphere, and everyone seems to be urging Edwards to enter the lion's den. Roger Simon says, "Edwards would be a fool not to do it. If I were running, I'd jump at the chance. Sure Hugh is a conservative, but he's a fair one and one of the most intelligent interviewers on the air." Instapundit states simply, "If Edwards passes on this offer, he deserves to lose." I agree.

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Posted by Ed Morrissey at February 20, 2004 6:20 AM

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